Guides for local service business owners
Plain-English guides on winning and keeping customers without breaking the rules. Every rule we describe links to the source it comes from.
Read next
How to ask customers for Google reviews without breaking the rules
Who you can ask, what you can’t offer, and what the FTC’s review rule means for small businesses.
CAN-SPAM checklist for small business email
The seven requirements every marketing email must meet, straight from the FTC’s compliance guide.
Google Business Profile setup for service-area businesses
Your name, categories, service area and address, set up the way Google’s guidelines ask.
Lead response time: why answering first matters
What the research says, and a practical setup so no call, text or form waits for a reply.
Related
Services
Every service Keystone sets up for local businesses: missed-call text-back, AI phone answering, instant replies, follow-up, booking, CRM and reporting.
Industries
How Keystone sets up lead response for HVAC, plumbing, electrical, roofing, landscaping, cleaning, pest control, auto repair, dental and med spas.
FAQ
Answers about Keystone’s AI lead response: setup, phone numbers, text message rules, pricing, contracts, data ownership and what the AI will and won’t do.
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